Carol has a vast array of marketing experience and has worked on both the agency and client side throughout her marketing career.
Carol was the public relations and marketing manager for Rock Bottom Restaurants, the national restaurant/ brewery concept. She handled all aspects of national and local marketing efforts, from conception to implementation. She was responsible for public relations activities and served as company spokesperson. Her creative company-wide programs and targeted promotions realized goal-breaking results.
For ProSports Marketing in Ft. Lauderdale, FL, she handled sponsorship packages for clients and properties, including Toshiba, Domino’s Pizza, Norwegian Cruise Line, Ryder Systems, Toyota, Super Bowl XXIX, Doral-Ryder Open, The Lipton Championships, GTE Byron Nelson Classic, The Miami Heat, The Florida Panthers and The University of Florida Gator’s Football.
During her time at Burson-Marsteller in both San Francisco and New York, Carol coordinated public relations and promotional efforts for clients such as Chevron USA, The Clorox Company, the California Milk Advisory Board, Coca-Cola, AT&T, Procter & Gamble, American Express, Perrier and Frank Sinatra.
Carol’s marketing experience also includes copywriting, sporting goods retail, destination management and event design. She grew up in Denver, Colorado and holds a Bachelor’s degree in Communications from Lewis & Clark College.