NetNewsdesk.com was conceived in 2000 when Millennium Hotels and Resorts, a client of IdeaSource, wanted an online email communication system to use for their different internal audiences. They wanted a way to send out digests of information via email to travel agents, management, and guests.
What ensued was years of development, enhancements, customizations and unique features.
What made NetNewsdesk.com truly unique in the marketplace was how it was structured as a multi-page online newsletter tool. Users were able to essentially build complete microsites, even without extensive development knowledge. The user-friendly interface provided easy instructions and a deep level of features. Email campaigns could be built on the fly and emailed to filtered audience subscriber lists (always opt-in / never-spammed). Open rates were far above industry standards and subscriber engagement translated to amazing ROI.
NetNewsdesk was a multi-page publishing tool AND email sending system in one. It offered marketers flexibility to send informative newsletters without the dreaded “toilet paper scroll” messages that simply don’t get read. NetNewsdesk was also great for short, one-page blasts, landing pages and microsites – allowing all to be built and managed in one place. Our clients loved not being tied to cookie-cutter templates and appreciated the freedom to create virtually unlimited layouts and designs with easy formatting tools. List management, personalized, targeted campaigns and distribution through social networks was a snap too.
Clients who benefitted from NetNewsdesk included:
- Andrew Hudson’s Jobs List
- CoBiz Financial
- Denver Dumb Friends League
- Denver Public Library
- Douglas County School District
- EAS
- Fairmont Hotels and Resorts
- Karsh & Hagan
- Larimer Square
- Martinson Services
- Mentor Graphics
- Millennium Hotels and Resorts
- National Repertory Orchestra
- Natural Grocers by Vitamin Cottage
- PR Newswire
- Savory Spice Shop
- Warwick Hotels and Resorts
IdeaSource® decided to retire the SAS tool that was the software side of NetNewsdesk at the end of 2017. NetNewsdesk will live on through its support services, consulting, strategic development and deep, deep experience in engagement marketing. NetNewsdesk also will continue as a content provider offering writing, reporting, proofing and editorial services. NND has a broad pool of writers, covering myriad industries. Stay tuned for the next evolution of the big idea called NetNewsdesk!